So there is a new colour out there that designers are using on everything from fashion to home furnishings. Millennial pink, or Tumblr pink, as it is also known, represents a kind of ironic prettiness, or post-prettiness. It’s sort of a grapefruit shade of apricotty salmon. So let's embrace this timeless, but very now, colour.
So where did this new pink come from? Some say it was Wes Anderson’s 2014 movie The Grand Budapest Hotel, which embodies a kind of retro-kitsch and is centred on a hotel painted several kinds of pink. Others say it was the "rose gold" iPhone in 2015. Pantone, the international authority on colour and colour systems named Rose Quartz as its colour of the year for 2016.
Pink is the most gender-loaded of all colours, interlaced with femininity in everything from toy-store branding to the pink pussy hats of the recent women's marches. This modern pink is complicated. There are even anti-pink campaigns targeting the role of pink-saturated marketing to young girls. But a new generation of culturally aware young people are taking a different approach to the same problem, subverting or reclaiming pink as their own, hence the name Millennial pink.
If you find Millennial pink just not quite to your taste you can always go in another direction.
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