Modern Furniture, Lighting, and Home Accessories

Always Authentic The Design Story

We've been settling into our new digs for a few weeks now and are loving every moment of it. Our fresh new look, exciting new products, and glorious white space has offered a whole new life to each and every one of our beautiful designer offerings.

This post is all about our new look and the talent behind it: Ivan Meade from Meade Design Group, a multidisciplinary firm in Victoria BC and long valued client of Gabriel Ross.

Known as "The designers to the designers", Meade Design Group offers both interior and graphic design services so our website project was a perfect marriage of their interior experience and graphic skills. For Ivan, a degree in business was also a strong influence in his work with

"Over the years we have been very fortunate to brand and design the logos, collateral materials and websites for a lot of businesses that are part of the design industry. My first degree is in business so I also understand what a business needs and I have a unique advantage in that being in the interior design field I can understand firsthand what a client or colleague’s needs are when shopping online."

Ivan Meade, Meade Design Group

When designing the new site, Ivan says our products served as inspiration:

"We wanted to create a site that would live up to the well-thought out process and design of the classic and modern pieces sold through GR Shop."

Ivan Meade, Meade Design Group 

Cite Chair, 1930 by Jean Prouve for Vitra

Keeping in mind our motto "Always Authentic", and maintaining our pre-existing brand recognition as the premier Canadian contemporary furniture e-commerce site were also key elements considered during the design process.

I asked Ivan what the top functional priority of the new design was, and the answer was something that I myself and all e-shoppers crave to see and experience online:

"Navigation – Always Navigation.  For an e-commerce site and any website actually, good and efficient navigation is a must... all of the information, options and key features need to be accessible at any time in a pleasant and friendly manner. The customer needs to have the same experience as they would if they found themselves in the Gabriel Ross showroom."

Ivan Meade, Meade Design Group

Ivan is a fellow mid-century modern design enthusiast so I had to know... What is Ivan Meade's favourite piece of MCM?

Barcelona Stool by Ludwig Mies Van Der Rohe for Knoll

"I love the Barcelona stool – It is a classic and not used as often as its counterpart – the Barcelona Chair. I love the symmetry in the piece."

Ivan Meade, Meade Design Group

Meade Design Group is truly an integral part of Victoria's creative community and we are so pleased to have been able to work with them on this project.

What's the next big thing for MGD? A heartfelt awareness campaign for men's health inspired by Ivan's own personal story:

"I started a Testicular Cancer awareness campaign that we hope to launch in October.  As a cancer survivor, I was in shock to learn that men don’t check themselves. Ever... There is very little [awareness] material for Testicular Cancer so I decided to use all the resources at my disposal to bring awareness in my own community."

Ivan Meade, Meade Design Group

We wish Ivan the best of luck with his upcoming campaign launch and can't wait to work with Meade Design Group on future projects!

Visit Meade Design Group's website here.
Read their take on the project here.
Follow Meade Design's blog, an invaluable source of current projects and design news including designer interviews, here.

Let us know if you love our new website as much as we do! We'd love to hear your feedback - please leave us a comment below or email us at

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