B&B Italia Camaleonda Sofa
In its reissue, Camaleonda preserves the elements that have made it a contemporary classic. By mutual agreement, Mario Bellini and B&B Italia have decided to keep the 90x90 cm seat module, together with the backrest and the armrest, faithful to the original project, whose original cutting pattern was used for the new edition. The generous polyurethane padding that forms the characteristic capitonné design remains unchanged, still manufactured with the innovative system of cables, hooks and rings created by Bellini in 1970, which defines the characteristic look and modularity. Thanks to the tie-rods and the rings, in fact, the modules can be unhooked and recombined at will, allowing the sofa to adapt to an evolving taste and the dynamic needs of those using it. The fundamental characteristic of Camaleonda is its unlimited modularity, a geometric pattern that allows each element to become a sort of enormous pixel through which to define your home environment.
By hooking and unhooking seats, backrests and armrests, you can enjoy the luxury of changing your mind as many times as you desire, moving and redesigning the space. A concept which is dear to Mario Bellini: "Of all the objects I have designed, Camaleonda is perhaps the best in terms of its sense of freedom. There are infinite number of possible configurations." The padding has been thoroughly updated by the B&B Italia's Research & Development Centre, making it even more comfortable than the original version. Thus the magical balance between the rigorous geometry of the square and the welcoming roundness of the padding is confirmed, further underlining the elasticity and tactile ergonomics that characterize many of Mario Bellini’s design projects.
Camaleonda can be covered with B&B Italia’s entire textile and leather collection, allowing for another variable in the multitude of possible combinations. Camaleonda is a dynamic, alive and sincere object, not at all enigmatic, that allows for an infinite number of configurations while still maintaining its peculiar and unique identity.
Mario Bellini
Italy, 1935
Mario Bellini is an architect and designer internationally renowned. He received the Golden Compass Award eight times and 25 of his works are in the permanent design collection of the New York MoMA, which dedicated to him a personal retrospective in 1987. He was editor of Domus magazine (1985-1991) and he gives talks from all over the world. He has designed countless art, design and architecture exhibitions over the years, both in Italy and abroad. The last one is the first ever Giotto exibition (september 2015, Palazzo Reale, Milan).
Since the 1980’s, dedicating himself almost entirely to architecture, the manifold buildings he has designed include the Portello Trade Fair district in Milan, the Villa Erba Exhibition and Convention Centre in Cernobbio (Como), the Tokyo Design Centre in Japan, the Natuzzi America Headquarters in the United States, the National Gallery of Victoria in Melbourne, the Deutsche Bank Headquartes in Frankfurt, the City History Museum of Bologna, the Department of Islamic Art at the Louvre in Paris, and the new Milan Convention Centre, the largest in Europe.
Projects currently underway are the refurbishing of the Brera Pinacoteca in Milan and of the International Airterminal of Roma-Fiumicino (2014-2016), the Erzelli Science and Technology Park in Genoa and the Generali Academy in Trieste (2015-2016). He has various projects at the design stage, among which, the “New Eco-City” of Zhenjiang in China (2013-2018) and a large Residential, Cultural and Sports Complex in Qatar (2014-2022).
Founded in 1966 by the Busnelli Family, B&B Italia has become Italy’s premiere international contemporary furniture manufacturer for both residential and contract spaces. Their sofas, lounge chairs, furniture, and complements are unmistakable in their long-lasting style, comfort, and design. Iconic pieces such as The Up Chair by Gaetano Pesce, Charles Sofa by Antonio Citterio, and Tufty Time by Patricia Urquiola have earned B&B Italia pole position on many architects’ and interior designers’ must-have lists. Their Research & Development Centre is known for pushing the boundaries of design with taste, technology, and creativity. B&B Italia also focuses on environmental sustainability regarding disposal processes, recycling, and developing innovative materials. B&B Italia was the first company to use cold polyurethane technology in molds for shaping sofas, armchairs, or dacron for upholstery. They are also members of the Altagamma foundation, the Italian luxury brands committee composed of design, fashion, food, jewelry, automobiles, and hospitality experts.
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